Spend that compounds, not just converts.
AI-assisted bidding, creative testing, and channel mix across the platforms that fit your funnel, judged by payback.
WHAT IT IS
The plain description.
We run paid performance as a system: structured accounts, a creative testing loop, and budget that moves toward what pays back, not what looks good in-platform.
AI helps where it earns its keep: bid signals, audience shaping, and rapid creative iteration, always checked against our own attribution, not the platform's.
We are channel-agnostic: the mix follows your funnel and margins, not our preferences.
WHEN YOU NEED IT
Signals that this fits.
Spend is flat but results are not
Creative testing is ad-hoc
You optimize to platform ROAS, not real payback
One channel hides the truth
You need a defensible budget plan
HOW WE DO IT
A short, honest sequence.
- 01
Account & tracking audit
We review structure, tracking, and historical data to find quick wins and measurement gaps.
- 02
Structure & baseline
We reorganize accounts, set naming conventions, and establish a baseline using your own attribution.
- 03
Creative testing loop
We build a repeatable testing cadence with briefs, variant sets, and clear kill-or-scale rules.
- 04
Optimize to payback
We shift budget toward the channels, audiences, and creatives that improve your real payback, not just platform metrics.
- 05
Report & reallocate
We review weekly, reallocate monthly, and run quarterly channel mix reviews against your goals.
WHAT YOU GET
Deliverables at the end.
- Restructured, tracked ad accounts
- A creative testing backlog and cadence
- Budget allocation tied to payback
- Weekly performance readouts
- A quarterly channel review
STACK
Tools we reach for.
Channels
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
Creative
- testing framework
- UGC pipeline
Measurement
- server-side GTM
- GA4
Reporting
- Looker Studio
QUESTIONS
Answers, before you ask.
- Google, Meta, LinkedIn, TikTok, and others, depending on where your customers actually are. We do not run channels for the sake of it.
Next step
Book an intro call.
Fifteen minutes. We ask the sharp questions, tell you if we are a fit, and either scope a sprint or point you elsewhere.