Sprint
Teams with one clear, bounded problem to solve.
One two-week sprint, scoped up front, delivered end to end.
Minimum term
Two weeks, one payment.
A loop you can see working.
We run growth as one loop: data, AI, marketing, and product, in short sprints, judged by payback, not vanity metrics.
Principle
One team, one loop, one number to move.
We work embedded, not at arm's length. The same team runs the data, the AI, the marketing, and the product changes that follow. Nothing has to survive a handoff between agencies.
We are channel-agnostic on purpose. Whatever the sprint calls for, we ship: a paid campaign, an attribution fix, a retrieval assistant, a checkout change. The decision is driven by payback, not by what we happen to sell.
Every loop ends with a written readout and a product ticket. What we learn on Friday becomes a change in the product on Monday, so the next sprint compounds on the last one.
Process
Five steps, run every sprint.
Diagnose
Read the current funnel end to end. Where money goes in, where signal is lost, which decisions are guessed.
- Tools
- GA4, warehouse queries, session replay, revenue reports.
- Artifact
- A short diagnostic memo and a ranked list of bets.
Plan
Pick two or three bets with the best payback for the next sprint. Write down what we expect and how we will read the result.
- Tools
- Roadmap doc, experiment brief, tracking spec.
- Artifact
- A sprint plan with owners, hypotheses, and success reads.
Ship
Build. Ads, pages, models, integrations, product changes. Small, testable increments, no waiting on a big-bang launch.
- Tools
- React and TypeScript, our AI stack, ad platforms, CI.
- Artifact
- Live changes in production behind clean deploys.
Measure
Read results against the plan, not against opinion. Attribution model plus a live dashboard, so the team sees the same numbers.
- Tools
- Attribution model, live dashboard, evaluation sets.
- Artifact
- A written readout with a decision: keep, cut, or double down.
Rotate
Fold what we learned back into the roadmap and the product. The next sprint starts from what actually worked.
- Tools
- Roadmap update, experiment log, product tickets.
- Artifact
- An updated backlog and a shipped product change per loop.
Sprint cycle
Two weeks, one loop.
The unit of work is a two-week sprint. Short enough to keep momentum, long enough to ship something real and read the result.
- KickoffMon w1
- BuildTue-Thu w1
- Mid-sprint reviewFri w1
- ShipMon-Wed w2
- MeasureThu w2
- ReadoutFri w2
Deliverables
What you get, by stage.
| Stage | Artifact | Format |
|---|---|---|
| Diagnose | Diagnostic memo | PDF + shared doc |
| Plan | Sprint plan and roadmap | Notion or Linear board |
| Ship | Live deploys and campaigns | Production URLs + change log |
| Measure | Sprint readout | Written report + live dashboard |
| Rotate | Experiment log | Running index of tests and decisions |
Engagement
Three ways to work with us.
Retainer
Teams that want a compounding growth loop, not a project.
Continuous sprints across data, AI, marketing, and product. Weekly readouts, a live dashboard, a running experiment log.
Minimum term
Three-month minimum, then monthly.
Fractional
Teams that need senior direction without another full-time hire.
A named lead embedded part-time with your team. Strategy, review, hiring input, hands-on where useful.
Minimum term
Rolling monthly.
Transparency
You see what we see.
Every retainer gets a live dashboard on day one. Same numbers we run against, updated in near real time, shared with your team.
No monthly PDF that arrives after the decisions have been made. If the trend turns, everyone sees it the same afternoon.
Live dashboardILLUSTRATIVE
See it live
Want to see it on your data?
We will run a short audit against your funnel, your attribution, and your product, and show you where the loop is leaking.