Know which euro drives the next one.
Multi-touch attribution, light marketing-mix modeling, and incrementality, so credit lands where it belongs, not where a platform claims it.
WHAT IT IS
The plain description.
We build a measurement base you can trust: clean tracking, an attribution model that fits how you sell, and sanity checks against platform self-reporting.
Where last-click lies, we add multi-touch and lightweight MMM to see the full path, and run incrementality tests to prove what actually caused the conversion.
The output is decisions: where to spend the next euro, and the confidence to defend it.
WHEN YOU NEED IT
Signals that this fits.
Platforms each claim the same conversion
Last-click is your only model
iOS and cookie loss broke your tracking
You cannot tell which channel truly drives growth
Finance questions the marketing numbers
HOW WE DO IT
A short, honest sequence.
- 01
Tracking audit
We check what is actually firing, what is missing, and where platform and first-party data disagree.
- 02
Choose the model
We pick an attribution model that matches your sales cycle, not a one-size-fits-all default.
- 03
Build attribution
We build a clean data model and report that shows credit across the full path, with clear business logic.
- 04
Validate with incrementality
We design holdouts or geo tests to separate correlation from causation, so you know what really moved the needle.
- 05
Operationalize
We integrate the readouts into your planning rhythm, dashboards, and budget reviews.
WHAT YOU GET
Deliverables at the end.
- A clean tracking + measurement base
- An attribution model fit to your sales motion
- Incrementality test design and readouts
- A single source-of-truth report
- Documentation and training
STACK
Tools we reach for.
Attribution
- GA4
- server-side GTM
- custom models
Tracking
- Stape
- Segment
Analysis
- BigQuery
- Python
- dbt
Reporting
- Looker Studio
QUESTIONS
Answers, before you ask.
- We use them as one input, not the truth. We compare them with first-party data, incrementality tests, and sanity checks.
Next step
Book an intro call.
Fifteen minutes. We ask the sharp questions, tell you if we are a fit, and either scope a sprint or point you elsewhere.